Pack a Punch With Four-Color Envelopes
An envelope is like a person’s appearance. Although it’s true that what’s on the inside is what matters most, no one will ever know if they can’t get past what’s on the outside. Like the jacket of a book, a four-color envelope can entice a reader to have a peek inside to find out more.
Imagine you just had a fabulous invitation or direct mail piece printed.. The words were written by a talented professional and approved by top brass. Perhaps a focus group weighed in to ensure the message conveyed the right tone for the intended audience.
The Plain White Envelope With Black Ink
Now imagine that beautiful pitch hidden inside a plain white envelope addressed in regular black ink and arriving in the mail among others that look just like it. Worse, it will compete for attention among envelopes printed in four colors, alongside oversized brochures and glossy postcards.
What do you think will happen to your perfect pitch, the one that cost thousands to craft and weeks or even months to get approved? That’s right. It will rarely see the light of day. Few people if any will open that unexpected plain white envelope with black ink from the person or company they don’t know. An anonymous plain envelope practically screams “boring ad for a boring service” and that envelope’s destination is most likely the recycling bin.
The Anatomy of an Envelope
Most people don’t view an envelope as anything more than a container for mailing, with room for an address. But it’s so much more. There is a lot of available real estate on the average number 10 envelope, a lot of space for messaging.
Most addressing equipment, along with the United States Postal Service, require 4-¾ inches by 2-¼ inches space for the address and the barcode. The rule of thumb for the return address is “above and to the left” of your mailing address and the permit “above and to the right” of your mailing address. Everything left is a blank canvas to fill.
Filling Your Canvas
Now that you can visualize a four-color envelope as more than just the obvious, what should you put on it aside from the requirements? Well, for starters, ask yourself a few questions:
Changing the Message and the Variables
Sometimes your call to action might need to change according to the audience even though the inside contents are the same. With Variable Data Addressing, it’s easy to change anything you want on your four-color envelopes, from the messaging and addresses to the postal information.
The Four-Color Envelope Difference
Kirkwood has been making companies look good in print since 1973. Reach out to discover what a difference four color envelope printing can make to your ROI.
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