A Journey Through the Land of Oz
In a celebration of two decades of magical moments and extraordinary storytelling, Kirkwood, a renowned, world-class printer, has unveiled the much-anticipated 20th-anniversary commemorative book for the iconic musical, Wicked. This timeless production, with music and lyrics by Stephen Schwartz and a captivating book by Winnie Holzman, has left an indelible mark on the world of musical theater.
Wicked, inspired by Gregory Maguire's novel "Wicked: The Life and Times of the Wicked Witch of the West," intricately weaves the narrative before and after Dorothy's arrival in the Land of Oz. At its heart, the story revolves around the unlikely friendship between Elphaba Thropp (later known as the Wicked Witch of the West) and Galinda Upland (later known as Glinda the Good). The musical explores their enduring bond, navigating through opposing personalities, conflicting viewpoints, shared love interests, and their reactions to the corruption within the Wonderful Wizard's government.
The musical's triumph on Broadway paved the way for a multitude of international productions, including a thriving West End run. Wicked's financial success soared to new heights, joining the exclusive club of Broadway shows with over $1 billion in total revenue, alongside The Phantom of the Opera and The Lion King. In 2017, Wicked surpassed The Phantom of the Opera as Broadway's second-highest grossing musical, trailing only The Lion King.
A Tale of Friendship, Struggle, and Defying Gravity
Crafted with a deep appreciation for the narrative's essence, the casebound anniversary issue of the book encapsulates a tale of friendship, struggle, and the defiance of gravity. Craig Wenrich, SVP Sales at Kirkwood, expressing his passion for the project, emphasized the joy of involvement from conceptualization to selecting the perfect fabrics and print techniques for the Wicked book. Leveraging his expertise and relationships, Wenrich curated the papers and bindery techniques to enhance the book's quality. The use of Verona black cloth, coupled with sophisticated print techniques such as debossing, foil stamping, and Smyth sewing, resulted in an extraordinary collaboration that truly embodies the magic of Wicked.
Wicked's 20th-anniversary commemorative book is a testament to the musical's enduring magic. As fans revisit the journey of Elphaba and Glinda, they are invited to relive the spellbinding moments that have made Wicked an integral part of the theatrical landscape for the past two decades. Whether it's the soaring melodies, the intricate choreography, or the timeless themes of friendship and acceptance, Wicked continues to captivate audiences around the world, leaving an indelible mark on the history of musical theater.