TARGETED PHARMA SOLUTIONS
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FULL SPECTRUM SOLUTIONS
Understanding the drivers of launch excellence can help companies close the gap between expectations and results, Kirkwood can help.
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HCP & Patient Marketing Materials
Experienced Veeva Vault User FDA/PDUFA Process Sunshine Act Guidelines Field Sales Support Launch Timelines Budget/PO Management |
Companies have only one shot at getting a launch right.
When pharma companies are discussing how to prepare for a launch, several tasks will naturally come up:
ƒ Creating and implementing a road map for the launch
ƒ Challenging proposed strategies to ensure a world-class launch
ƒ Coordinating activities across corporate functions such as marketing, medical affairs, and market access
ƒ Tracking launch readiness and following up any gaps identified with corporate and local teams
ƒ Pressure-testing and aligning commercial forecasts and undertaking appropriate investment planning
ƒ Ensuring that best practices are shared between countries.
While a launch excellence is critical to the success of the launch, Kirkwood can play an effective role on your launch team.
Since setting up new partnerships creates new interfaces in the organization and can add complexity if done in the wrong way, companies should put special emphasis on defining the new unit’s role and making sure the rest of the organization is adapted accordingly. Launch excellence departments vary, and we have never seen two the same. They tend to fall somewhere Setting up a launch excellence department is a smart move for most pharma companies – but should it be a program office or a blockbuster launchpad?
ƒ Creating and implementing a road map for the launch
ƒ Challenging proposed strategies to ensure a world-class launch
ƒ Coordinating activities across corporate functions such as marketing, medical affairs, and market access
ƒ Tracking launch readiness and following up any gaps identified with corporate and local teams
ƒ Pressure-testing and aligning commercial forecasts and undertaking appropriate investment planning
ƒ Ensuring that best practices are shared between countries.
While a launch excellence is critical to the success of the launch, Kirkwood can play an effective role on your launch team.
Since setting up new partnerships creates new interfaces in the organization and can add complexity if done in the wrong way, companies should put special emphasis on defining the new unit’s role and making sure the rest of the organization is adapted accordingly. Launch excellence departments vary, and we have never seen two the same. They tend to fall somewhere Setting up a launch excellence department is a smart move for most pharma companies – but should it be a program office or a blockbuster launchpad?
