all images copyright shiftwear
With exclusivity a priority in the sneaker industry, a company called shiftwear wants to launch a shoe completely customizable straight from a smartphone. the lineup of sneakers will be available in three styles – high, medium and low tops. the designated app connects wirelessly to show off high-quality static images as well as animations right on the display area. the moving images do require more energy and that’s why the company is also introducing ‘walk-n-charge’ technology which keeps the shoes powered with every step. Lasting up to 30 days on one battery, the always-on color enabled e-paper flexible display wraps around the sneaker for full 360-degree visibility. it’s also built for all types of weather – made with waterproof materials with soles coated in a durable kevlar fiber.