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THE STYLEJust as you want to make sure your format fits with your message, it is equally important to create a visual style that corresponds to, and also enhances, your message.
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First impressions are forever. Your advertisement has five seconds to capture a potential customer's attention and motivate them to keep reading.
Varnishes & Coatings
If you want to give your piece some extra pop, opt for varnishes and coatings, which when applied during the production process can further enhance the appearance of the piece and protect the surface of the printed sheet.
Technology
By using digital based Variable Data Printing (VDP), you can personalize your mailing to create a tailor-made message. Adding Generic or Personalized landing pages (GURL's and PURLs) and Quick Response (QR) codes which can lead customer to microsites or campaign webpages, thereby engaging them in the next layer of the marketing campaign.
Inserts
Including inserts like cards, stickers, surveys and contest or small gifts is a classic technique that gets customers' attention and can help keep your company's name in the forefront of their minds.
Dimensional & Interactive
One of the most exciting things you can do with direct mail is to send someone a flat mail piece that when opened becomes dimensional and interactive. Whether it expands like a flower or features a pop-up, it is hard to beat these techniques for sheer surprise and making a distinct impression.
Sensory
If there is one approach that can compete with dimensional and interactive campaigns in terms of being unforgettable, it is the use of sensory effects. Through printing methods that can imbed elements like micro-encapsulated scenting materials or coatings, you can create mail that your audience will never forget.
If you want to give your piece some extra pop, opt for varnishes and coatings, which when applied during the production process can further enhance the appearance of the piece and protect the surface of the printed sheet.
Technology
By using digital based Variable Data Printing (VDP), you can personalize your mailing to create a tailor-made message. Adding Generic or Personalized landing pages (GURL's and PURLs) and Quick Response (QR) codes which can lead customer to microsites or campaign webpages, thereby engaging them in the next layer of the marketing campaign.
Inserts
Including inserts like cards, stickers, surveys and contest or small gifts is a classic technique that gets customers' attention and can help keep your company's name in the forefront of their minds.
Dimensional & Interactive
One of the most exciting things you can do with direct mail is to send someone a flat mail piece that when opened becomes dimensional and interactive. Whether it expands like a flower or features a pop-up, it is hard to beat these techniques for sheer surprise and making a distinct impression.
Sensory
If there is one approach that can compete with dimensional and interactive campaigns in terms of being unforgettable, it is the use of sensory effects. Through printing methods that can imbed elements like micro-encapsulated scenting materials or coatings, you can create mail that your audience will never forget.
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DIGITAL |
OFFSET |
UV OFFSET |
INKS |
4/C Process, Spot Color, Opaque White |
4/C Process, Spot Color, Opaque White, Metallic, Fluorescent, Varnishes |
UV - 4/C Process, Spot Color, Opaque White, Metallic, Fluorescent, Varnishes |
COATINGS |
OFFLINE |
Aqueous, Varnish, Regular Soft-touch |
Aqueous, Varnish, Sandpaper finish, Super Soft-touch |
FINISHES |
Personalized content, Wide-format textured substrates, other processes offline |
(Offline) Emboss/Deboss Die-cut Lasercut Foil |
(Offline) Emboss/Deboss Die-cut Lasercut Foil |
