Your Mission Is Our Mission

By embracing every client’s mission as our own, we’ve raised millions of dollars for exceptional organizations just like yours through proven direct-marketing solutions. Yet we measure success by more than numbers. When a nonprofit makes a true and lasting connection between a worthy cause and a person who cares, it’s more than marketing—it’s a powerful, bonding moment that nurtures the basic human impulse to help. Now multiply such a moment by millions, and you begin to see why we are so passionate about our work. At the end of the day, we understand that by helping you reach your fundraising goals, real lives are changed for the better.
 
That’s why we’re so dedicated to helping you make a lasting connection with your current constituents today and all new friends of your mission tomorrow.
 
Agency Overview
By carefully building lasting partnerships with national and regional nonprofit organizations, Magnet Direct is devoted to making a positive impact on our world. Our dedicated fundraising and marketing professionals collectively represent decades of outstanding service in multichannel direct marketing. Together, we are committed to helping you reach—and exceed—your fundraising goals. Our proprietary analytics toolset, strategic thinking, and award-winning creative services ensure the most effective offline and online execution of your fundraising plan, while our ability to measure and report campaign performance builds a clear roadmap to success for years to come.

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Causes We Serve

• Veterans
• Religious
• Social services
• Fraternal charities
• Historic preservation
• Special interests
• Health and well-being
• And others

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Knights of Columbus

Miraculous Medal

American Veterans

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Portfolio

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The Perrone Group: Mission Accomplished!
Making mail meaningful on EVERY campaign

Strategic Planning

To generate the response you’re looking for, you need a comprehensive plan that integrates all direct-marketing channels with appropriate targeting, the right mix, and excellent timing. The Perrone Group partners with you to blend all these factors into one comprehensive strategic plan. Our staff acts as an extension of your team, putting your measurable success at the heart of every project.

Data Intelligence

Your database is your most valuable asset. Our goal is to lower the cost and improve the performance of your mailings by going beyond the standard list clean-up. In addition to our merge/purge and de-duping capabilities, we optimize your data through list hygiene, zip code validation, postal optimization, pre-sorting, CASS™ processing, and NCOA services.

Copywriting

The success of a campaign often depends on the simple words that deliver your message, and our writers are passionate about bringing those words to life.

Execution

Sending a unique message to each of your targets is the essence of direct marketing, which is why we offer total versatility and quality control in our printing, mailing, and online services. The Perrone Group gives you the option to send variable print, email, landing pages, and phone messaging to every person in your database. You can rely on us to consistently deliver high-quality, on-time, on-budget execution.
 
Direct Mail — Direct mail is the cornerstone of direct marketing. Today’s sophisticated direct-mail communication includes targeted messaging, variable-data processing, and personalization techniques. These methods give your message an emotional pull and appeal directly to your target.
 
Email — Following up a direct-mail program and repeating your message with an email blast is a surefire way to increase response. Adding this layer to your direct-marketing program is an essential yet cost-effective way to build depth into your message.
 
PURLs — A personalized web page lets targets know you are speaking directly to them about programs and concerns that touch their lives, and affect issues they care about. When your targets know what’s in it for them personally, they respond.  Last is a sure fire way to increase response. Adding this layer to your direct marketing program is cost effective and essential to building depth to your message.  It’s all about you. Personalized web pages let targets know that you are speaking directly to them about programs and concerns that touch their lives, and effect issues they care about. When your target knows what’s in it for them personally, they respond.

Creative Design

Our staff’s natural talent and professional experience combine to produce quality creative concepts aligned with your brand and strategic goals. Our skilled professionals know how to capture attention and trigger response with a focus on ROI. Concept, strategy, graphics, and copy are unified to produce print and interactive materials that get results.

Targeted Testing

​Successful direct-marketing programs are built by using testing to better identify market interest and willingness to respond. We can help you test things like messaging, timing, and packaging with a select sample of your target market. Following each phase of your campaign, we analyze the results and leverage them for all future waves. We are continually evolving your program for optimal return.

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Take a Closer Look Inside

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