Knights of Columbus
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Miraculous Medal
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American Veterans |
Strategic Planning
To generate the response you’re looking for, you need a comprehensive plan that integrates all direct-marketing channels with appropriate targeting, the right mix, and excellent timing. The Perrone Group partners with you to blend all these factors into one comprehensive strategic plan. Our staff acts as an extension of your team, putting your measurable success at the heart of every project.
Data Intelligence
Your database is your most valuable asset. Our goal is to lower the cost and improve the performance of your mailings by going beyond the standard list clean-up. In addition to our merge/purge and de-duping capabilities, we optimize your data through list hygiene, zip code validation, postal optimization, pre-sorting, CASS™ processing, and NCOA services.
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CopywritingThe success of a campaign often depends on the simple words that deliver your message, and our writers are passionate about bringing those words to life.
ExecutionSending a unique message to each of your targets is the essence of direct marketing, which is why we offer total versatility and quality control in our printing, mailing, and online services. The Perrone Group gives you the option to send variable print, email, landing pages, and phone messaging to every person in your database. You can rely on us to consistently deliver high-quality, on-time, on-budget execution.
Direct Mail — Direct mail is the cornerstone of direct marketing. Today’s sophisticated direct-mail communication includes targeted messaging, variable-data processing, and personalization techniques. These methods give your message an emotional pull and appeal directly to your target. Email — Following up a direct-mail program and repeating your message with an email blast is a surefire way to increase response. Adding this layer to your direct-marketing program is an essential yet cost-effective way to build depth into your message. PURLs — A personalized web page lets targets know you are speaking directly to them about programs and concerns that touch their lives, and affect issues they care about. When your targets know what’s in it for them personally, they respond. Last is a sure fire way to increase response. Adding this layer to your direct marketing program is cost effective and essential to building depth to your message. It’s all about you. Personalized web pages let targets know that you are speaking directly to them about programs and concerns that touch their lives, and effect issues they care about. When your target knows what’s in it for them personally, they respond. |
Creative Design
Our staff’s natural talent and professional experience combine to produce quality creative concepts aligned with your brand and strategic goals. Our skilled professionals know how to capture attention and trigger response with a focus on ROI. Concept, strategy, graphics, and copy are unified to produce print and interactive materials that get results.
Targeted Testing
Successful direct-marketing programs are built by using testing to better identify market interest and willingness to respond. We can help you test things like messaging, timing, and packaging with a select sample of your target market. Following each phase of your campaign, we analyze the results and leverage them for all future waves. We are continually evolving your program for optimal return.
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