But the numbers are a little more fluid when it comes to measuring color elsewhere. A brief jog around StackExchange and Google indicates there could be anywhere from 18x10³³ to an infinite number of colors in the Universe. The human eye is estimated to see a pretty wide range of hues – between one and ten million. A computer monitor? It could be 65,000 or 16.8 million colors. Pantone? 1,867 – last we checked, but there’s always a new swatch being unveiled. 

For all the ranges, estimations and guesses about color, you’d think choosing a favorite would be like picking a show on Netflix: an endless odyssey of surfing what may be just too many options. (If a video disappears from our watchlist unnoticed, was it ever really there?) But it turns out humans are actually pretty good at picking their preferred shade, and it’s overwhelmingly consistent worldwide: 
Blue. 

Blue has the record for the most popular Crayola crayon in the U.S., and the most used color on the Internet. And though a study by Hull 2017 UK City of Culture and GF Smith can’t determine if the world’s favorite color is green-blue or blue-green (maybe: teal), it may indicate that – like us Americans – we all have an affinity for the colors of the outdoors – namely bodies of water and forested hills. 
We’re no exception here at Kirkwood. When we kicked off our brand refresh, there was one rule: our color had to stay blue. 
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“Blue has been a part of Kirkwood’s brand for nearly 15 years. In that same time, we’ve grown our business revenues by over 780% when digital printing and digital media were altering the world as we knew it – and when people said print was dead,” says Bob Coppinger, CEO. 

To us, blue was always more than the C in CMYK and the B in RGB for our digital and spot color print runs. It stood for being strong and bold, steadfast and inspired. It represents a connection to our past and a vision for our future. And while we may change with the times, the times aren’t changing our appreciation of color and our love of blue. 

Tell us about what color means to you. 

​Kirkwood, one of the East Coast’s largest full-service integrated communications providers, is pleased to announce and welcome Doug Prittie, as Manager of the Digital & Large Format Departments. He will be responsible for technical evolution and continuous process improvement across Digital offerings and teams. “Doug’s extensive experience managing the activities of a quality control group will be critical to the growth of Kirkwood. We are thrilled to have him on board,” stated Bob Coppinger, CEO, Kirkwood.

Kirkwood has installed a NEW UV press.  Very excited to offer this capability to our clients.  Stay tuned as we have some very interesting projects that will be running here and sharing with you

Adobe today launched the first public preview of its new Experience Design CC tool, which was previously known as Project Comet.

Experience Design CC is the company’s first tool that is purpose-built for user experience (UX) designers. It takes what Adobe has learned from working with UX designers who currently use its tools like Illustrator, Photoshop and others and distills it into a single product that aims to make designers more productive.

See more here:
 http://techcrunch.com/2016/03/14/adobe-launches-experience-design-cc-a-new-tool-for-ux-designers/

GPA, McCook, Ill., has entered into a partnership agreement with Holliston, producers of textured cloth substrates for offset, screen printing and HP Indigo presses. This agreement makes GPA the exclusive partner for all HP Indigo compatible products from Holliston, including Pinnacle & Impressions canvas substrates, and puts GPA in a better position to provide new and innovative substrates to its customers.
“We chose to work with GPA because of their technical expertise in the digital market, superior sales and customer service personnel, and expansive distribution network. This new alliance with GPA allows us to deliver printable cloth materials in a professional manner that would not have been possible otherwise,” said Gary Sweeney, Holliston’s senior vice president of operations & business development.
GPA is known in the graphic arts industry for providing unique substrates and backing them up with technical and market expertise. “As we continue to expand our offering of unique media, we are solidifying our reputation as market leaders. Our customers know that when they’re looking for something out of the ordinary or something new to show their clients, we’ll have it. By partnering with Holliston, we’re strengthening our selection of superior substrates for the widest range of printing platforms,” said Greg Kestler, GPA’s director of technical products for pressure sensitive paper and printable films.
GPA now offers Ultra Digital 10 Mil Pinnacle White Cotton Canvas in 12×18″, 13×19″ and 20.5x 29.5″ sheets, and 14 Mil Impressions White Poly-Cotton Canvas in 12×18″ sheets for HP Indigo presses. These sheets are widely used for photo prints, art reproductions, menu covers, luxury good packaging, clothing and accessory hang tags, and in retail and in point-of purchase graphics. GPA remains committed to finding new and innovative way to help their customers grow their business, through strategic partnerships, unique media and knowledge sharing.