2023's Hottest Print Design Trends
Mix & Match a few of these trends to delight your customers
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Haptic
The tactile effects on marketing materials and packaging, in particular, have become increasingly popular. These can stimulate our non-visual senses and create a stronger emotional connection with the product or brand.
The easiest way to add a haptic experience to a printed piece is with our choice of substrate, with classic finishes like linen and laid experiencing a resurgence. Letterpress printing, especially when using a soft sheet, allows for a nice impression similar to a light deboss, while engraving - where the ink sits on top of the sheet - provides an embossed feel.
Vivid colors
As the value of design rises, brands are going crazier than ever with colors in an attempt to stand out from the crowd. Inks can be bold or you can use a colored substrate, here's how.
While bold colors have been trending in the online world for a while - thanks to enhanced print technologies, we now see designers going bold, loud and brighter than ever in their printed pieces. The secret sauces (or in our case, inks) are neon or fluorescent inks.
Naturally, you can apply them with traditional printing techniques - offset, letterpress or silk screen. But what's fueling the popularity of this trend now is the ability to print these colors digitally. Depending on the press provider, you can add neon yellow, pink, orange, violet or green... Encourage your clients to crank up their design's "look at me" factor by using these vibrant neon colors as spot colors.
But it is not just about neon effect. It also is about extending the overall color gamut you can achieve. When we are talking 5, 6 or 7 color printing, we are adding more colors to a convenient 4-color process. Thanks to expanded color options - even on our Indigo 1200 can print using IndiChrome (CMYK + Orange + Violet ) - we expect color schemes in 2023 to get even more vibrant & luminous.
Other trends we are seeing Shimmer & Foil, Personalization, Augmented Reality and Sustainability. Look for more from us on these topics next month.
The tactile effects on marketing materials and packaging, in particular, have become increasingly popular. These can stimulate our non-visual senses and create a stronger emotional connection with the product or brand.
The easiest way to add a haptic experience to a printed piece is with our choice of substrate, with classic finishes like linen and laid experiencing a resurgence. Letterpress printing, especially when using a soft sheet, allows for a nice impression similar to a light deboss, while engraving - where the ink sits on top of the sheet - provides an embossed feel.
Vivid colors
As the value of design rises, brands are going crazier than ever with colors in an attempt to stand out from the crowd. Inks can be bold or you can use a colored substrate, here's how.
While bold colors have been trending in the online world for a while - thanks to enhanced print technologies, we now see designers going bold, loud and brighter than ever in their printed pieces. The secret sauces (or in our case, inks) are neon or fluorescent inks.
Naturally, you can apply them with traditional printing techniques - offset, letterpress or silk screen. But what's fueling the popularity of this trend now is the ability to print these colors digitally. Depending on the press provider, you can add neon yellow, pink, orange, violet or green... Encourage your clients to crank up their design's "look at me" factor by using these vibrant neon colors as spot colors.
But it is not just about neon effect. It also is about extending the overall color gamut you can achieve. When we are talking 5, 6 or 7 color printing, we are adding more colors to a convenient 4-color process. Thanks to expanded color options - even on our Indigo 1200 can print using IndiChrome (CMYK + Orange + Violet ) - we expect color schemes in 2023 to get even more vibrant & luminous.
Other trends we are seeing Shimmer & Foil, Personalization, Augmented Reality and Sustainability. Look for more from us on these topics next month.
